To identify the best site on the Internet, there were sites that ranked the best sites based on traffic. One of these sites, which was created with the aim of ranking sites based on traffic and traffic, was Alexa, which was created in 1996.

What is Alexa?

This site was created with the aim of ranking different types of sites on the Internet, taking into account the criteria of number of visitors and site traffic. The operation and calculation of Alexa site is based on the number of visitors. As the number of visits to a site increases, the points and rank that the site receives from Alexa will decrease. This means that the higher the number of visitors to a site, the lower the ranking it will receive from Alexa. A lower ranking received by Alexa means that the site is better. For example, because Google has more visitors, the rankings it receives from Alexa will be lower. Google's Alexa rank is 1 because it has a large number of visitors. Alexa has different criteria and criteria for ranking sites, each of which has its own coefficients, and Alexa site examines a site, and finally based on the same criteria and their coefficients to a ranking site allocates.

Alexa is currently not only a system for ranking sites , but also used for SEO, analytics, PPC, keyword finding tools, and more. Alexa is now a competitor to Google by changing its algorithms and strategies.

To examine how much Alexa has an impact on a site's SEO , we need to look at it from different angles.

Misconceptions about Alexa

Myth 1:

Many users and site owners mistakenly think that Alexa is the same as Google rankings, and the better they rank in Alexa, the more they get in Google. But they are hard to mistake because the rankings that Alexa receives in the rankings have nothing to do with Google rankings.

Myth 2:

Alexa has nothing to do with Google, directly or indirectly, and they are completely separate. Google had page rank for its sites, which has recently become obsolete. Because Google's goal is not to rank sites based on traffic, but to display the most relevant site to the user search.

Alexa site ranking algorithms and criteria

Alexa has different types of criteria for ranking sites, each of which has its own coefficients, and according to their coefficients, calculations are performed and the final ranking is assigned to the site.

Here are some of the criteria that Alexa considers for ranking a site: 

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